How to connect small and medium fashion enterprises to new customers in the phygital paradigm? Along one year, a team of programmers (www.ijunior.com.br/) developed a flexible and highly customized Marketplace of the website Ethical Fashion Brazil (ethicalfashionbrazil.com/shop-homepage). We realized many challenges to make the operations viable, from coding to shipping. A solution we found was to combine the digital marketplace with local stores. What other solutions can contribute to reduce these challenges? Let's chat about being smart, small and flexible to sell sustainable fashion.
